Solo travel is on the rise, leading to increased demand during shoulder seasons, typically quieter times for travel. The Travel Health Index: September 2024 Highlights by Skift Research reveals a 7% increase from the previous year in travel during this period, indicating a significant trend in the industry.
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The analysis discusses the emerging trend of solo travel driving demand during shoulder seasons, particularly in September and October. The Travel Health Index for September 2024 highlights a 7% increase in travel, attributed to the growing popularity of solo travel. This trend signifies a shift in consumer preferences and behavior, with more individuals choosing to travel alone and explore destinations during off-peak times. As a result, the shoulder season is no longer a quiet period for the travel industry, but rather a time of increased activity and demand.
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