Family travel is a significant segment of U.S. leisure travel, making up around 40% of trips. The main motivations for family travel include bonding, shared experiences, and education. The Skift Research report on U.S. travel trends discusses these findings in a recent episode of the Skift Travel Podcast.
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The analysis of the Skift Travel Podcast episode on family travel highlights the significant impact that this segment has on U.S. leisure travel. With family travel driving around 40% of trips, it is evident that there is a growing trend towards investing in shared experiences and education while on vacation. The discussion between Senior Research Analyst Varsha Arora, Editor-in-Chief Sarah Kopit, and Head of Research Seth Borko sheds light on the key motivations behind family travel and the importance of this sector in shaping the overall travel industry. This episode provides valuable insights into the trends and dynamics of family travel in the U.S. leisure market.
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