The gap between awareness and action in sustainable travel remains significant, with many travelers lacking a clear understanding of the concept. The Trip.com Sustainable Travel Consumer Report found that while 92% of people acknowledge the importance of sustainable travel, less than 57% actually practice it. Gen Z travelers are also confused about what qualifies as sustainable travel and are reluctant to pay extra for sustainable options. To bridge this gap, education and clear labeling of sustainable options by travel companies is crucial. Travelers also expect incentives and rewards for choosing sustainable options.
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This article discusses the gap between awareness and action in sustainable travel practices, highlighting the confusion among travelers about the concept. The Trip.com Sustainable Travel Consumer Report found that while 92% acknowledge the importance of sustainable travel, only 57% actually practice it. The report also notes that there is a lack of clear understanding of sustainability, with many travelers doubting the authenticity of sustainable products. The article emphasizes the need for education, clearer communication, and more visible sustainable travel options to bridge this gap. Additionally, it mentions the reluctance of travelers, especially Gen Z, to pay extra for sustainable options and suggests that online travel companies play a role in offering clear labeling and incentives for sustainable choices.
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